Active. Sporty. Dynamic.
The sports retailer's 75th anniversary was celebrated with a nationwide campaign and many partners.
Anniversary. Partner. Multichannel.
During the campaign period, the participating partners (including adidas, Under Armour and Jack Wolfskin) were placed centre stage for a period of 6 weeks. On TV, the partner TVCs were given a visual Sportscheck bracket. Promotional areas were provided at the POS and labelled accordingly.
Consultancy and design
POS
Online/Social Media
TVC and Content Produktion