Active. Sporty. Dynamic.

The sports retailer's 75th anniversary was celebrated with a nationwide campaign and many partners.

Anniversary. Partner. Multichannel.

During the campaign period, the participating partners (including adidas, Under Armour and Jack Wolfskin) were placed centre stage for a period of 6 weeks. On TV, the partner TVCs were given a visual Sportscheck bracket. Promotional areas were provided at the POS and labelled accordingly.

  • Consultancy and design

  • POS

  • Online/Social Media

  • TVC and Content Produktion

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